Yahoo! Unveils the actual confronts of internet dating with ‘actual individuals,’ An Online advertisement venture at Yahoo! Personals, offering 50 Singles From over the Nation

Yahoo! Unveils the actual confronts of internet dating with ‘actual individuals,’ An Online advertisement venture at Yahoo! Personals, offering 50 Singles From over the Nation

Yahoo! Inc. (Nasdaq:YHOO) these days announced that Yahoo!(roentgen) Personals, (, a frontrunner within the internet dating markets, unveils a approach to the dating society because it releases a internet marketing strategy featuring singles who will be at this time using the provider to connect and communicate with potential dates. The newest on-line venture, known as ‘Project: Real anyone,’ represents Yahoo! Personals’ new give attention to only using singles from the website in online ads and shows the service’s best possessions: a varied area of singles trying to create a link. ‘Project: genuine visitors’ could be the result of general market trends Yahoo! Personals carried out through focus communities and buyer communications and is a reply to opinions singles had when it comes to hoping a comfy, welcoming planet due to their online dating sites skills.

The Selling Point Of Are Real

Yahoo! Personals’ current ‘Virtues of Being genuine Survey(a)’ located nearly 70 percentage of singles felt many advertisements products were unreal, unpassioned and unattainable further validating the significance the provider to maneuver toward highlighting real-life, every day singles in online ads.

“Building respect through getting responsive to client desires and assisting singles feel at ease within a dating community are fundamental items to triumph during the online dating sites sector,” mentioned Katie Mitic, vp and general supervisor for Yahoo! Personals. “‘Project: Significant Someone’ illustrates Yahoo! Personals’ dedication to creating a high-quality conditions for singles to meet up and communicate — the strategy also delivers online dating alive in a way that has never been done before.”

The real life everyday singles highlighted when you look at the brand-new on the web campaign are from vocations and life-style since diverse as Marines, firemen, musicians, actors, professional photographers, people, unmarried mothers, businesses administrators, engineers, artists plus. They run in get older from 24 to 54 — representing the broad-spectrum of singles that are using the Internet in order to make an intimate relationship. The ‘genuine anyone’ imaginative articles was created and produced internally at Yahoo! and will come throughout 2004 in Yahoo! Personals website photography, as well as in web marketing on Yahoo! at other key web spots.

Planning to Brand New Heights discover Like

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Julie Koehnen, a l . a . citizen and Yahoo! Personals solitary that will be included from inside the online ‘Real men and women’ venture, is within look of fancy and relationship, or perhaps a few fantastic schedules. Julie shall be living — and dating on Yahoo! Personals — atop a billboard along Sunset Strip in Los Angeles for a few era start on January 7th. Together with her larger-than-life pic, Julie will spend her days throughout the billboard and do some searching online at Yahoo! Personals for schedules via an invisible link with cyberspace. Every single day, Julie will choose several happy males from Yahoo! Personals in order to meet face-to-face on billboard and then have a night out together over the sundown remove. Qualified bachelors into using like to brand new heights can get in touch with this lady on-line at A live webcast of Julie life on the billboard could be seen on Yahoo! Personals January seventh through 9th from 8 a.m. to 6 p.m.

For additional info on the Yahoo! Personals’ ‘Project: actual anyone’ singles, browse hle.

About Yahoo! Personals

Yahoo! Personals was first introduced in the U.S. in 1997 and it has easily developed becoming one of many leading and a lot of popular online dating sites solutions available. This service membership offers a big, dynamic internet dating scene where people can search for, meet and communicate with several visitors. Yahoo! Personals launched in Europe in June 2003 with sites in the uk and Ireland (, France ( and Germany ( Additionally, a Personals website established for Australia and brand new Zealand at ( and Spanish-speaking singles into the U.S. at (

Yahoo! Inc. are a leading supplier of extensive on line goods and services to buyers and enterprises global. Yahoo! may be the number 1 Internet brand name globally(b) plus the more trafficked Web destination internationally. Based in Sunnyvale, Calif., Yahoo!’s global network contains 25 community characteristics and it is for sale in 13 dialects.

(a) December 2003 Yahoo! Personals Survey more than 2,800 singles

(b) According to Brand investment Valuator, 2003

Yahoo! and also the Yahoo! logo design is trademarks and/or authorized trademarks of Yahoo! Inc. All the names become trademarks and/or authorized trademarks of their particular people.

EDITOR’S MENTION: Artwork from advertising offered upon demand.